How Your Company Can Have a Positive Social Impact - Josh Loe

How Your Company Can Have a Positive Social Impact


Jessica Abo talks with Comcast’s SVP of Community Impact about how leaders can effectively bring about change.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!


2 min read

Opinions expressed by Entrepreneur contributors are their own.


Empowering underserved communities with corporate initiatives has long been a goal of Dalila Wilson-Scott, SVP of Impact and President of the Comcast NBCUniversal Foundation. At the 2019 Social Innovation Summit in Jessica Abo spoke with Wilson-Scott about how can positively impact the lives of their customers and employees.

Wilson-Scott discusses programs Comcast has pursued with the help of partner organizations, allowing them to test features with the customers they’re intended to empower. 

Wilson-Scott suggests company leaders stay true to their business’ values by leveraging to plan social impact work and to start by soliciting employee input — programs with employee buy-in are the most impactful. 

Starting small is another strategy Wilson-Scott suggests to avoid analysis paralysis and help companies understand their social mission. 

Wilson-Scott discusses the importance of diversity and inclusion at Comcast and how limited access to negatively impacts communities of color. One way Comcast addresses this, Wilson-Scott says, is with a representative staff. 

Wilson-Scott also advises leaders to aim for authenticity, consistency and being present.

Related: How WW International Is Trying to ‘Be Better and Do Better’ Right Now



Source link