Disney+ Hotstar has about 8 million subscribers - Josh Loe

Disney+ Hotstar has about 8 million subscribers


We finally know just about how many subscribers Hotstar has amassed over the years in India. “Approximately 8 million.”

Disney said on Wednesday that its eponymous streaming service has hit 50 million subscribers, nearly 8 million of whom are in India, where it launched its service atop of Hotstar this month.

Five-year-old Hotstar is the most popular on-demand streaming service in India with more than 300 million users. The service and its operator, Indian network Star India, were picked up by Disney as part of its $71 billion deal with Fox last year.

For years, people in the industry have been curious about Hotstar’s premium subscriber base to no luck. Best estimates suggested it had about 1.5 million to 2 million subscribers. Executives at rival firms have expected that figure to be lower.

In fact, a months-long analysis conducted by one streaming firm in India concluded recently that there were 2 million paying subscribers for music and video services. So 8 million is a huge milestone.

More to follow…





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