KFC is jumping on the plant-based bandwagon and launching its first ever vegan fried “chicken” burger.
Named the Imposter Burger, the vegan version of the fried chicken chain’s Original Recipe Fillet Burger will be made from a “bespoke” Quorn fillet, coated in the Colonel’s Original Recipe herbs and spices.
The fillet will sit atop iceberg lettuce and creamy vegan mayo, sandwiched together in a soft glazed bun.
A spokesperson for KFC confirmed to INSIDER that the Imposter Burger clocks in at 450 calories, practically the same as the chicken equivalent at 475 calories.
The Imposter Burger will also contain a respectable 18.8g protein, which although less than the 29.7g of its chicken counterpart, is a decent amount for a vegan patty.
The burger is a world-first for the American fast food chain, and is currently only going to be available in select KFC stores in the UK for a four-week trial run.
On its own, the Imposter burger will cost £2.99 ($3.79) or £3.49 ($4.42) with a drink, as a wrap with a drink it’ll be £3.99 ($5.06), and as a salad with a drink, it’ll cost £3.79 ($4.80).
From June 17, vegans, flexitarians, or simply intrigued meat-eaters can sample the Imposter Burger at the following branches of KFC in Bristol, London, and the Midlands:
- Bristol – Fishponds
- Bristol Bradley Stoke
- Bristol – Winterstoke Road
- Bristol – Eastgate Retail Park
- Bristol — Avonmeads Retail Park
- Bristol — Shield Retail Park
- Bristol — Keynsham
- Bristol — Hengrove Leisure Park
- Bristol — The Venue Cribbs Causeway
- Birmingham — Great Bridge Retail Pk
- Bloxwich — Leamore Lane
- Cannock — Orbital Retail Park
- Tamworth — Ventura Retail Park
- Tyburn — Kingsbury Road
- Walsall — Junction 10 M6 Services
- Walsall — Park Street
- Dudley — Merry Hill Food Court
- Stourbridge — St Johns Road
- Dudley — Merry Hill Drive Thru
- London — Gloucester Road
The same KFC branches will also be offering a new vegetarian creation called the Southern Fritter Stacker, which will be available as a burger, wrap, or ricebox, from July 15.
Victoria Robertson, “Chief Vegetable Enthusiast” at KFC UK & Ireland commented: “We know … it’s unfair.
“Vegans have been cruelly denied the incredible taste of KFC up to now, which is why we’ve worked hard to perfect The Imposter — a vegan burger that the Colonel would be proud of.”
KFC’s US president Kevin Hochman recently told Business Insider that the company was looking into launching vegan options in the States too, which has been a surprising development for him.
“If you would have asked me six months ago, I would have said no, to be completely honest with you,” Hochman said. “Because we’re about fried chicken.”
But he added: “In the last two weeks I’ve made several appointments with some of the big guys, just to figure out — what does alternative protein look like in chicken?”
The launch follows the introduction of plant-based alternatives at other popular fast food chains: Burger King now has the Impossible Whopper, Greggs launched a vegan sausage roll, and IKEA is working on a plant-based version of its signature meatballs.
And the trend for lab-grown meat alternatives shows no signs of slowing down. In fact, a recent report claimed that by 2040, 60% of the “meat” we consume will not come from animals.