Celebrity YouTube beauty vlogger James Charles appears to have lost nearly 3 million YouTube subscribers as he is locked in a bitter feud with makeup vlogger and former close friend Tati Westbrook.
On Friday, Westbrook released a 43-minute-long video explaining that she ended her friendship with Charles after he advertised with a top competitor of Westbrook’s supplement company, Halo Beauty.
Westbrook also accused Charles of “manipulating someone’s sexuality,” and spreading lies about her and other people in the beauty community.
Fellow YouTuber and cosmetics mogul Jeffree Star weighed in on the drama, saying that Charles had been banned from his and his boyfriend’s home, and calling him a “danger to society.”
Pop star Zara Larsson also said in a now-deleted tweet that Charles “hit up my boyfriend in the dms several times knowing damn well he’s straight.”
According to SocialBlade, which tracks real time social media subscriber counts, Charles had around 13.9 million subscribers as of early Monday morning — a major drop from his count before the feud, which was over 16 million.
Charles’ responded to Westbrook’s claims in a video titled “tati,” where he apologized to the beauty mogul and her husband.
“Most of my career over the past few years has been about me making mistakes and trying to learn and grow from them,” he said in his video, which had over 35 million views. “I haven’t always done the best job of that, I can admit that, but I have always tried.”
Westbrook seems to have benefitted from the feud, gaining around 3 million subscribers since her publishing her video on Friday — her follower count has rocketed to 8.97 million as of Monday morning.
Someone has uploaded a live counter of Charles’ versus Westbrook’s subscriber count if you want to stay up to date on the action.
Representatives for Tati Westbrook and James Charles did not immediately reply to INSIDER’s request for comment.