Kanye West and Kim Kardashian have been on such a roll with their highly-publicized-yet-mysterious “Sunday Services,” the couple even brought the event to Coachella for the last day of the music festival.
On the morning of Easter Sunday, West, along with a group of singers, musicians, and dancers, gathered atop a hill in Coachella Valley where they performed gospel music and West’s popular hits like “Power,” “Ultralight Beam,” “Jesus Walks,” and “All Falls Down.”
The event was planned in advance of the music festival and festival-goers received email alerts notifying them beforehand of the special performance, Variety reported. The Sunday Service began at 9 AM PST and was live-streamed on YouTube.
The spectacle, which came the morning after an on-stage performance West did with fellow rapper Kid Cudi, included an organ, a harp, horns, and a choir of dozens who performed renditions of West’s music and the songs of Teyana Taylor, Stevie Wonder, the Temptations, Otis Redding, and more.
Coachella-goers also had the opportunity to buy Christian-themed Kanye West merchandise during the event, including t-shirts, socks, and crew necks detailed with sayings like “SUNDAY SERVICE AT THE MOUNTAINTOP,” “TRUST GOD,” and “JESUS WALKS.”
Sunday Services became public knowledge in early January 2019, when Kim Kardashian West shared Instagram videos of her husband singing and rapping along with a choir. Since then, the couple has held weekly Sunday gatherings. West often performs a mixture of covers, songs of his with religious messages, and his non-religious music. He also will interject with rants from time to time, or act as choir conductor.
The exact purpose of these services is unclear, but some fans have theorized they act as promotional efforts for West’s forthcoming album “Yandhi.”
The may also be related to West’s brand deal with Adidas, since many of the services appear to take place at Adidas HQ in Portland, Oregon and Kim often tags Adidas in social media posts that are specifically about the services.
Regardless of the intentions behind the services, it seems the practice is only gaining popularity since swaths of Coachella guests arrived at the performance.