Bezos said “entertainment value”‘ is why places like movie theaters won’t die. “That experience is what you get when you go to movie theaters, and why you don’t always rent movies, right?” Bezos said to Wired.
Like he predicted, many malls and retailers have looked at these two paths to stay relevant. Some have transformed their stores to offer high-tech experiences to get customers into their brick-and-mortar locations.
Meanwhile, Bezos wanted a piece of that “immediate convenience” world for Amazon which spurred him to buy Whole Foods and experiment with other physical retail stores.
“You can take care of the last mile of delivery yourself at any time,” Bezos told Wired in 1999.