This CEO Says That Second-Guessing Your Business Is Natural


The big decision for this Canadian start-up to pivot was the result of eight years of decision-making.


2 min read

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In this video, Entrepreneur Network partner, Mars Discovery District talks with Ben Zifkin, the CEO and Founder of Hubba. The company talks about focusing less on larger companies for for smaller, craft companies instead. These smaller companies ultimately focuses on getting more and more retailers. Zifkin talks about how the decision to serve smaller, craft companies seems like an easy decision now — but the decision was one made after 8 years. 

The message, the CEO notes, being that if you persevere enough, you will be successful. To date, Hubba has 100,000 companies on its platform. 

Click the video to hear more from Zifkin. 

Related: Why Failure Is Just One of Many Steps to Success

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