How to send the perfect cold email to an investor


man laptop tech email computerStrelka Institute for Media, Architecture and Design/Flickr

Getting the attention of investors isn’t easy.

Venture capitalists turn down thousands of offers from prospective entrepreneurs each year and receive multiple funding requests every day.

While having industry connections undoubtedly helps, cold emails, if done right, can be a very effective method of spearheading a company’s fundraising efforts.

But how do you get the attention of a busy VC whose inbox is glutted with requests?

Niv Dror, founder of San Francisco-based firm, Shrug Capital, has been on both sides of the equation. Dror singlehandedly raised his own fund with contributions from high profile VCs like Founder Fund’s Cyan Banister as well as Marc Andreessen and Chris Dixon of Andreessen Horowitz.

In an effort to raise his own fund, Dror spent a lot of time thinking about what makes the perfect pitch.

Now that he’s receiving scores of cold emails from entrepreneurs by the day, Dror is offering his insights to founders seeking funding.

Here are his tips on effectively pitching an investor:



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