What you need to know in advertising today - Josh Loe

What you need to know in advertising today



European Union France unity Europe
Greg Sandoval/Business Insider

GDPR, a major new piece of European regulation that
addresses how EU citizens’ data can be used by corporations,
kicks in today.

Any organisation that is handling Europeans’ data is affected,
regardless of where it is in the world. Organisations in
violation of the GDPR won’t just get a slap on the wrist — there
are some serious potential penalties.

Here’s the quick-and-dirty version of
what you need to know.

In related news:

Europe’s privacy law GDPR may hand an advertising
opportunity to two unexpected players.
Target and
Walmart could benefit because while advertisers plan to keep
spending on digital media, they’re likely to turn to companies
that have direct data relationships with consumers.

Advertisement

GDPR kicks in today but Mark Zuckerberg said most people
still opt in to some of Facebook’s most invasive
features.
He said people chose to let Facebook track
their use on apps and websites off Facebook to inform targeted
ads.

In other news:

Facebook and Twitter are cracking down on political ads
with new requirements and labels.
Political and
issue-based advertisers must now go through a verification
process before they can buy ads on Facebook, Instagram and
Twitter.

Disney wants to kill Netflix, but Comcast has totally
different reasons for wanting Fox.
Disney’s move is
about taking on Netflix, while Comcast’s is about amassing power
— and hedging its bets — in a media landscape that is set to be
increasingly dominated by a handful of titans.


‘This is what the future is going to be’: The CMO of JPMorgan
Chase explains why she’s spending more time with Adobe than ad
agencies.
Kristin Lemkau questioned the long-term
sustainability of today’s ad agency model, saying that it was
challenged.


Arguments over tweets and tensions with owner Disney increased
ESPN’s anxiety regarding its future in an era of cord-cutting,
reports The Wall Street Journal.
The deep dive takes
a look at how politics have weakened the sports giant.

Ralph Watson, the former chief creative officer of CP+B’s
Boulder office, has filed a defamation lawsuit against the
anonymous Instagram account Diet Madison Avenue, reports
Campaign.
The account, which has built up a
following for calling out allegations of sexual-harassment and
discrimination in the ad-industry, went dark this morning.



Source link