Crate & Barrel and Pottery Barn compete to be the top seller of home furnishings.
Even while facing competition from e-commerce giants like Amazon and Wayfair, Crate & Barrel saw an 8% sales growth in 2017, with 47% of its sales taking place online. CEO Neela Montgomery told the Wall Street Journal that 95% of Crate & Barrel’s products are unique to the store. In addition, the brand has recently partnered with Reese Witherspoon to sell an exclusive collection.
Williams-Sonoma, parent company of Pottery Barn, also saw an increase in sales in 2017, with about 53% of the company’s revenue coming from online sales. Like Crate & Barrel, Pottery Barn has focused on how it can set itself apart from online sellers like Amazon and Wayfair. One of these innovations is an augmented-reality app called 3D Room View, which allows customers to see how products will fit in their home.
The two stores are similar in many ways. They both have relatively strict return policies, with Crate & Barrel accepting non-furniture items within 90 days with proof of purchase, and furniture within 30 days. Pottery Barn accepts returns on eligible items within 30 days with a receipt. In addition, both stores also have a ton of products that qualify for free shipping on their websites.
Though the stores appear to be remarkably similar, we visited both and found one to be better than the other: