TJ Maxx is an off-price retailer with around 1,200 US stores that sell clothing, homeware, and gourmet food at discounted prices.
Target, on the other hand, is a big-box retailer with around 1,800 stores in the US, selling everything from groceries to electronics and clothing, with some locations also offering cafés and CVS pharmacies in-store. It’s more often compared to Walmart or Costco.
Despite this, these two stores have one very similar defining characteristic: they’re both known for their so-called treasure-hunt shopping experience, and there is a big overlap in shoppers because of this. They both have become the subject of memes about customers coming in to a store for one item but leaving with much more.
We decided to put these two stores head to head to see which offered a better experience for shoppers. The locations that we compared were near each other in Downtown Manhattan, New York City.
Here’s what we found: