5 Entrepreneur Books I Recommend.


I was never what they considered “a reader” however, when I started to REALLY get serious about achieving my own success in life, I looked to those who had done so.  Most of those individuals end up either writing about the struggles they went through and the struggles they went through, or someone writes about it for them. Being successful when you come from nothing is not easy. There’s an old saying “It takes 5-10 years to be an overnight success”.  I’m going t give you 5 entrepreneurs books I recommend and have personally read.

Entrepreneur Books


Delivering Happiness: A Path to Profits, Passion, and Purpose

This is the first book that I picked up when I launched my first business.  I am not really sure what made me choose this book, I’m sure I probably was just googling around for great customer service books or something popped up recommending it.  But this is the very first book in my library on Audible.   Over the last 4 years I’ve read (listened) to it over a dozen times and is forever in my catalog of entrepreneurs books.

Delivering Happiness is the story behind Tony Hsieh and Zappos.The beginning of this book is about Tony’s success before Zappos, which I knew nothing about and how Zappos formed.  There is a lot of hustling in this book, don’t think for a minute that Zappos was an instant success!

If you’re looking for a book on WOW customer service, this is your go to.   Zappos (and Tony) are very unique in the way they do business, and it is very interesting.  During training of our customer service agents at the first company I started, I handed out a copy of this book. I told the agents in training that it was a good book, and I’d appreciate if they would read it in their times away from work during the 2 week training period, making  it very clear that this book defines what the company was looking to create culture and customer service wise. This was not a requirement, just a suggestion. At the end of training I would grade the final customer service tests and start asking questions about Delivering Happiness.  If there was an agent who had not even opened the book, I did not pass them through training and they were sent home.  Not in front of people, I’m not that much of an ass!  But that is how powerful and important this book is to me and what I want my company’s customer service and culture to be like.


Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

When I suggest this entrepreneur books to others, I ask them to read it and tell me what they think about Elon Musk at the first of the book and at the end.  To me, there was a huge shift in how I felt about him.   I learned a lot of things I did not know about Elon Musk in this book.  Business wise, you learn about his early days before PayPal and Tesla.  What stuck out the most to me is how much this guy work and how much he’s risked even after PayPal was sold.  He could have retired at that point, but he put pretty much every dime he had into Tesla and SpaceX.  This is someone you should model yourself after, if not for the vision, for the reminder that hard work pays off.



The 7 Habits of Highly Effective People

I truly believe that if you want something in life you should look to those who have achieved it and study them.  I also believe that habits are a key in making you successful.  The 7 Habits of Highly Effective people will give you the combination of those.  Should you do do all of these?  Maybe not, but you should get into successful habits in order to obtain and maintain success.  Maintain is the key word there, as many individuals will obtain mild success, then slack off and before you know it… Back to averageville USA.


Be Obsessed or Be Average – Grant Cardone

Another great one by Grant Cardone.  I will tell you right now this book is not for everyone.   Just like the 10x rule this book will change your life, or make you put it down 2 chapters in.  Hey, some people want to just be average and live “The American dream” by working a 9-5 and having a nice 401k and a small nest egg to retire with.  If that is you, and you want to stay that way, wrong book, you’ll waste your money if you purchase this.

If you are obsessed, or want to be obsessed with being successful.  Be Obsessed or Be Average is your bible.  Grant touches on a lot of great topics in this book.  For example, why money is such a stigma to talk about but being broke or middle class is not.  It will change your way of thinking, so again a word of caution when you read Grant’s books.


The 10X Rule: The Only Difference Between Success and Failure

The 10X Rule by Grant Cardone.   I will say this, if you read this book it WILL change your life and the way you think about what you do on a day to day basis.  That actually should be a warning.  If you’re not wanting to push yourself to the extreme, this book is not for you.   I’ve read this book over 5 times now, the first time I read it is when I had my first REAL wakeup call.  I was not setting my goals high enough, I was not operating in a mindset of total domination and I was not going to be successful that way.   Average thinking and action is what keeps people average, and you’ll learn in this book why it’s not ok to be average.

This is book was a big wake up call for myself.  If you’re just getting by in your life or business, and want to achieve more.  This book is where to start.